When you’re facing a public relations issue, you need help—and fast.
Because You Can’t Turn Back Time® you know this is not the time to be winging it.
You need a proven strategy and a team of experts who know what to do when things go sideways.
Our team has decades of Crisis Public Relations experience and is trusted by some of the world’s most recognizable brands and regularly partners with Am Law 200 and Big Four accounting firms to protect their clients.
What’s the Difference Between Public Relations and Crisis Public Relations?
When you’re facing a public relations issue, you need help—and fast.
Because You Can’t Turn Back Time® you know this is not the time to be winging it.
You need a proven strategy and a team of experts who know what to do when things go sideways.
Our team has decades of Crisis Public Relations experience and is trusted by some of the world’s most recognizable brands and regularly partners with Am Law 200 and Big Four accounting firms to protect their clients.
What Is Crisis PR?
Crisis Public Relations (Crisis PR) is a subset of PR. Crisis PR focuses on managing an issue that may threaten to damage your reputation – whether or not you call it a full-blown crisis.
Other terms you’ve probably heard Crisis PR referred to are: Crisis Communications, Crisis Management, Strategic Communications, Strategic PR, Damage Control, or Spin.
No matter what you call it, it’s about telling your side of the story and managing the message.
Crisis communications is vital for companies and non-profits with high visibility, operate in highly-regulated industries, or have recently experienced negative PR issues. (It’s even more critical if the current situation is similar to or related to prior issues because that creates a pattern of perceived bad behavior — the media LOVES trends.)
When developing a crisis communications plan (aka crisis management plan) to address the issue, we always start setting the overall goal first. Then, we set specific strategies to mitigate the damage and manage the public’s attention before, during, or after a crisis.
Mitigating and managing the impact of negative PR is something we excel at. Our best client success stories are the ones you’ll never hear or read about.
For more info about Crisis PR, check out our case study page by clicking the link below.
What Is Public Relations?
Public Relations (PR) is managing the spread of information between an individual, business, or organization and the public.
PR aims to inform or persuade people about a particular subject, usually to promote a product, service, or idea to your ideal consumer. While PR is often lumped in with or considered a type of Marketing, it’s separate.
Gillott Communications Will Handle Your Crisis PR Needs
When you need Crisis PR services, we’re here for you.
- You need a true crisis public relations agency, not a Marketing or PR firm.
- You need an agency that understands your organization's unique challenges and has experience handling similar issues.
- We’ve partnered with clients to navigate their way through challenges in and outside the media's glare for over 50 years – from the more straight-forward PR issues to complicated crises.
Already have something weighing on you?
You can’t afford to wait until the crisis happens. You need to act quickly to get a hold of the situation. The sooner you start, the sooner the issue will be in your rearview mirror.
Not sure which of our services is the right fit?
Call us today to see whether we’re a good fit for you. If we think we’re not the best team to achieve your goal, we’ll point you to someone who is.
Gillott Communications is a Los Angeles-based PR firm that specializes in high-stakes Crisis & Reputation Management. Our team has more than 50 years of expertise in strategic communications, corporate communications, and working with the media.